On Episode 343 of The Waves of Tech, we continue to examine the diversity question in technology and engineering. GE plans to bolster the role of female employees by 36% by 2020, closing the gap of under-representation in the technology sector. In response to WalMart’s move of dropping its minimum shipping fee from $49 to $35, Amazon made the exact move to compete with the growing brick-and-mortar competition of e-commerce. As we spend more time behind digital screens, Computer Vision Syndrome is a growing concern with optometrists. Plenty of preventative measures are available to correct the issue. And finally, a 7-year old girl writes a handwritten letter to Google asking for a job and the CEO responds! Such a heartwarming story. Enjoy the podcast and continue to ride…The Waves of Tech.
The CMO of GE, Linda Boff, plans to bolster the roster of female employees in technology roles to 20,000 by 2020. This initiative signals an expected growth of 36% in three years. Women are still highly under-represented in the technology sector.
- GE is addressing gender imbalance across the engineering and technology industry
- GE is re-examining where to recruit and what schools to invest in STEM education
- Looking for talented women that align with the company’s digital capabilities and priorities
- Nearly 40% of women with engineering degrees leave quickly or never enter the field
Amazon and WalMart are in constant competition for our e-commerce. With WalMart dropping their free shipping fee from a purchase of $35, Amazon decided to lowered their minimum for free shipping to $35 in response.
- The big box brick-and-mortar is now forcing the e-commerce folks to play by their rules
- Amazon already struggles with the overall cost of shipping and logistics
- 44% of US households subscribe to Prime, making them far more likely to shop regularly
- The battle between Amazon and WalMart will continue, which is great for the consumer
The American Optometric Association recently published information on Digital Eye Strain, officially known as Computer Vision Syndrome (CVS). CVS describes a group of eye and vision problems resulting from prolonged computer, tablet, e-reader and cell phone use.
- Use the 20-20-20 Rule to alleviate digital eye strain: Take a 20-second break every 20 minutes and view something 20 feet away
- The average American worker spends six to seven hours a day on the computer
- Add cell phone, tablet, and e-reader use, the number can jump to ten to eleven hours
- Preventative measures (regular eye care, ergonomic evaluation) can alleviate issues
In a heart-warming story, a 7 year old girl asks Google for a job by writing a letter to the CEO, Sundar Pichai. In the letter she describes her job qualifications and why she would be a great worker and fit for Google. The CEO responded with an official response as well!
- The girl addressed the letter asking for a job to “Dear Google Boss”
- A Google spokesperson confirmed to CNBC that the letter is, in fact, the real deal
- She provides her teacher, mom, and dad as references in the letter
- The CEO wrote, “I look forward to receiving your job application when you are finished with school!”