AMEX Points, Myspace and Amazon Affiliates

We have plenty of tech talk on this week’s show. We talk about video gaming in California, the MySpace situation, a AMEX & Facebook collaboration, and more. Join us as we continue to ride…the waves of tech.

Show Notes

The big news of the week was The Supreme Court refusing to let California regulate the sale or rental of violent video games to children. We spill the details and finally find some disagreement. Steve believes any sort of protective layer for children is worth regulating & Dave ventures out and rips the ESRB rating system.

MySpace is up for sale & the only thing we agree and love about this deal is that Rupert Murdoch of News Corp is set to lose millions. There have been estimates of a selling price of $20 – $100 million. Dave believes MySpace can re-brand itself and find a niche in the social media realm. Steve, well…not so optimistic.
American Express announced that customers will now be able to pay for Facebook ads using Membership Rewards points. This is targeted towards the already millions of AMEX small businesses and cardmembers. If you own a small business and are considering a way into the social media realm or do not have a substantial social media presence, check it out.

Finally, Steve received a very interesting email from the Amazon Associates Program explaining how a new California law could potential ruin a vital revenue stream for many of our fellow podcasters and content providers. If you are an Amazon affiliate, you need to listen in to this segment.

1. Supreme Court ruling on video games

2. A few details from Dave’s trip

3. Myspace sale this week

4. AMEX points for Facebook ads

5. Microsoft Office 365 launches

6. Amazon Associates in CA. (see below)

Amazon Email

For well over a decade, the Amazon Associates Program has worked with thousands of California residents. Unfortunately, a potential new law that may be signed by Governor Brown compels us to terminate this program for California-based participants. It specifically imposes the collection of taxes from consumers on sales by online retailers – including but not limited to those referred by California-based marketing affiliates like you – even if those retailers have no physical presence in the state.

We oppose this bill because it is unconstitutional and counterproductive. It is supported by big-box retailers, most of which are based outside California, that seek to harm the affiliate advertising programs of their competitors. Similar legislation in other states has led to job and income losses, and little, if any, new tax revenue. We deeply regret that we must take this action.

As a result, we will terminate contracts with all California residents that are participants in the Amazon Associates Program as of the date (if any) that the California law becomes effective. We will send a follow-up notice to you confirming the termination date if the California law is enacted. In the event that the California law does not become effective before September 30, 2011, we withdraw this notice. As of the termination date, California residents will no longer receive advertising fees for sales referred to Amazon.com, Endless.com, MYHABIT.COM or SmallParts.com. Please be assured that all qualifying advertising fees earned on or before the termination date will be processed and paid in full in accordance with the regular payment schedule.

You are receiving this email because our records indicate that you are a resident of California. If you are not currently a resident of California, or if you are relocating to another state in the near future, you can manage the details of your Associates account here. And if you relocate to another state in the near future please contact us for reinstatement into the Amazon Associates Program.

To avoid confusion, we would like to clarify that this development will only impact our ability to offer the Associates Program to California residents and will not affect their ability to purchase from Amazon.com, Endless.com, MYHABIT.COM or SmallParts.com.

We have enjoyed working with you and other California-based participants in the Amazon Associates Program and, if this situation is rectified, would very much welcome the opportunity to re-open our Associates Program to California residents. We are also working on alternative ways to help California residents monetize their websites and we will be sure to contact you when these become available.

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