Values of Social Media in Business

This podcast is a special remix for members of the Today in Social Media Ning group.  The remix is a discussion primarily on the values of Social Media in business.  This episode includes special guest Katie Ingraham, Director of Social Media, Foot Solutions. Enjoy.

Business and Social Media
  • Values of Businesses entering Social Media
  • Goals, Objectives, Strategies and Tactics
  • Monitoring and Measurements, ROI
    • Depends on how your business uses social media
    • (customer service, building a brand, maintaining a brand…)
  • Transparency and authenticity
    • the good, bad and the ugly of auto-generated content
  • Services to use and tactics

Personal Social Media

  • Generational differences
  • Geolocation
  • Ethics and privacy
  • Use in the work place
  • Social Media and Higher Education (how do high school/college age students view social media?)
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