On Episode 360 of The Waves of Tech, we are covering all things tech and diving deep in fines, privacy, store closures, and fraud. The FCC announced a $120 million fine to a robocalling agency for using “neighborhood spoofing” in an attempt to scam nearly 100 million people into buying exclusive travel packages. Snapchat’s newest feature – Snap Maps – is location based function where users can share their location in real time with their friends. The feature is coming under attack from personal privacy and child safety groups. Sears, J.C. Penney, and many more companies are closing hundreds of brick-and-mortar stores as they attempt to reduce costs, become more profitable, and adapt to the online shopping experience. And finally, BioCatch is using personal biometrics and specific user behavior to fight fraud and authenticate user behavior, a trend that is growing in the changing world of cyber threats and security. Thanks for tuning in! The Waves of Tech is powered by thewavesoftech.com – Modern Issues. Modern Discussions. Enjoy the podcast and continue to ride…The Waves of Tech.
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FCC Fines scamming Agency $120M
The Federal Communications Commission is levying a fine against Marketing Strategy Leaders out of Florida in the amount of $120 million for illegal scamming and robocalling. The company placed nearly 100 million calls in a three month period attempting to scam persons.
- The company used “neighborhood spoofing” to target individuals
- During their own investigation, TripAdvisor informed the FCC of the scam
- FCC hopes this firm statement at least hinders others from attempting a scam
- Those subject to scams were offered exclusive deals to Mexican vacation packages
Snap Maps – Location Sharing & Privacy
Snapchat’s newest feature – Snap Maps – is raising questions of how location sharing and personal privacy intersect in today’s technologically-based social media. Snap Map shows your friends, in real time, your location when snapping and sharing videos.
- Many child safety & privacy groups are encouraging parents to talk to children about this
- If activated, your location is shared with friends in real time on a cartoonish map function
- Location sharing is not new to social media – Twitter, Instagram, Facebook implement it
- If interested, “Ghost Mode” function turns off location and mapping functions
The Podcast Awards
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Here We Go Again – More Store Closures
Sears, KMart, Payless Shoe Stores, J.C. Penney, and many more brick-and-mortar stores are closing hundreds of stores nationwide in 2017. With over changing dynamics of online purchasing, online shopping carts, and free delivery, we can see exactly why.
- Brick-and-mortar stores are struggling to change and adapt fast enough
- Retailers are closing under-performing stores and launching new initiatives cut costs
- Getting consumers in the doors is turning into a more difficult task week and week
- Many other these firms have heavily pushed online marketplaces as well
BioCatch – Beat Fraud Through Biometrics
Unconsciously, we all behavior and utilize our personal tech devices and desktop machines in a very specific manner. We scroll and type at a certain pace. We browse with a certain style. And we hold our phones in a very particular style. BioCatch knows this and can use it to detect fraudulent activity and fight for a consumer’s safety.
- BioCatch measures over 500 unique metrics to authenticate user behavior
- The banking, insurance, and healthcare firms are using this technology to beat fraud
- BioCatch monitors 4 billion transactions a month to provide real-time fraud prevention
- Our own unique behaviors are the difference between being scammed and being safe