The Four Horsemen of Tech

On Episode 372 of The Waves of Tech, we are diving into great topics that you will find interesting and related.  It’s great to be back after a short two week hiatus.  We kick off the show discussing a new book – The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google.  Find out what makes these companies click and why they have become so profitable and ubiquitous.  Microsoft announced that Windows 10 Mobile will no longer be a focus of the company, providing only bug fixes and security updates.  Continuing with the farewell tone, we are saying goodbye to AOL Instant Messenger, the once famed and popular chat function in the late 1990s and early 2000s.  And finally, YouTube has banned gun modification videos from their listings in response to the Las Vegas mass shooting and human tragedy.  The Waves of Tech is powered by – Modern Issues. Modern Discussions.  Enjoy the podcast and continue to ride…The Waves of Tech.

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

Scott Galloway’s first book, The Four, is a must read for those in the tech and business industries.  In this book, Scott analyzes how these four mega-tech companies have defied the odds to become multi-billion dollar companies by focusing and yes, sometimes manipulating, the emotional needs of their consumers.

  • Each company has a unique method of gaining and retaining a user base
  • The Four are fighting to become the first trillion dollar corporation
  • The need to understand these four companies is crucial for business and the future
  • They have infiltrated our lives so completely it’s difficult to see a world without them

Windows 10 Mobile, Nearly Dead and Buried

Microsoft announced this week that Windows 10 Mobile will no longer be a focus of the company in the future, providing no new features or hardware updates.  The Washington-based tech giant will continue to provide security updates and bug fixes as necessary.  With only 1.3% of the mobile market, it’s time we say goodbye and farewell.

  • Microsoft tried several times to be relevant in the mobile space, with failure after failure
  • The mobile OS never struck a strong chord with users as iOS and Android have
  • At one point, Microsoft was paying app developers to populate their app store
  • The focus of business and personal computing is their bread and butter

AOL Instant Message, Buried on December 15

If you were around during the golden age of the Internet, let’s just say for argument’s sake that was 1995-2005, you will remember Instant Messenger (AOL).  It was the coolest method of communicating online with friends and strangers.  On December 15, Oath (the newly formed offshoot of Yahoo and others) is shutting down AIM for good.

  • To many, AIM was thought to have been dead and has been active for several years
  • Slack, FB Messenger, Whatsapp, email, text messages are the dominate methods now
  • Cultural and technological shifts in communication has forces this vintage service out
  • The announcement from AIM was posted on Twitter & Tumblr, a sign of the times

YouTube Stands Tall Banning Gun Modification Videos

In the light of the terrible tragedy in Las Vegas, YouTube has decided to ban any videos with gun modification techniques and tutorials specifically related to “bump stock” technology.  YouTube determined these video to be in violation of their policy regarding content that is harmful and dangerous.  This may stir up a lot of debate.

  • Bump stock increases bullets capacity, adapting it to automatically re-fire
  • This raises the debate of freedom of speech related to content creation for users
  • It raises the questions of a company’s duty and decision to restrict specific content
  • The statement may be seen as political, but we applaud YouTube for the decision


The Four by Scott Galloway

Is Windows 10 Mobile Dead?

Farewell to AOL Instant Messenger

YouTube Bans Gun Modification

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