On Episode 313 of The Waves of Tech, we bring a host of new topics with a unique spin. This week we dive into Instagram’s update failure, development in air turbulence technology, selling a home in 2016, and Facebook tracking. Instagram has moved from a chronological to algorithmic feed that is not being embraced by users but will benefit marketers and advertisers. Two companies are working on improving air turbulence technology to make information more readily available and accurate, all while creating a safer and friendly flying experience. Dave is selling his home and shares what technologies are being used to make the process smooth and stress free. And finally Facebook is implementing Local Awareness, a feature that will track which stores you walk into so that targeted ads may appear in your feed. Thanks for tuning into the podcast and continue to ride…the waves of tech!
Back in March 2016, Instagram hinted at making changes to the very popular photo-sharing app. The move, consistent with its parent company Facebook, would move to a algorithmic feed rather than stick with the chronological feed. In a statement, Instagram said “The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post” and that “We’re going to take time to get this right and listen to your feedback along the way.” With the update in place, many users are disappointed and moving away from using the app. The update is designed to be a revenue generator, where advertisers and marketers can place their content in your feed.
Little known fact to many people – air turbulence reports are not an automated feature for pilots of private planes and commercial airlines. Reports are generated from cockpit-to-tower communications and via a range of data collected from pilots and weather patterns. Two companies, The Weather Company and Gogo, are changing that by developing turbulence detection algorithms and software for install into aircraft-based communications servers. That software will get access to data from planes in the air, date will be processed, and sent back and forth between air and ground officials using its communications networks.
Selling My Home (DocuSign, Texting, Listing)
Dave is in the midst of selling his home. After buying his home in 2008, he reflected on how much time he spent running around town signing documents, meeting with title companies, and taking so much time off work. Well into 2016, the real estate business has changed. His realtor is utilizing services like DocuSign to legally sign disclosure paperwork, the listing agreement, and other vital real estate paperwork – all without even leaving the house. Everything is done on the computer and digitally signed. The process has been smooth and relaxing, two words that usually are not used in describing the selling of a home.
Local Awareness – get used to hearing that term from now on. Facebook plans to begin using Local Awareness as a way of tracking which stores, businesses, and restaurants you walk into. Why? It’s pretty simple. Advertisers on Facebook are wanting real data and feedback to show that their ads make you visit their bricks-and-mortar stores and buy their products. By using your location and tracking your whereabouts, targeted ads can be placed in your feed with the hopes of you venturing into their stores. We don’t like it and we tell you why!