L’Oreal Buys Augmented Reality Company, Chrome’s HTTPS Default Setting, and New iPhone Features

On Episode 402 of The Waves of Tech, we are back after a brief two-week hiatus and ready to talk all things tech.  We dive into what the General Data Protection Regulations (GDPR) are and how it is affecting companies, benefiting consumers, and changing the definition of personal data.  L’Oreal, the French health and beauty giant, is adapting their digital strategy to include augmented reality to allow their customers the ability to virtually try-on makeup and hair products.  The United States’ Senate passed a resolution to reinstate the Open Internet Order, with little hope of it moving forward. Google has made the decision to transition Chrome to the default HTTPS setting in September and October.  Finally, iOS 12 was announced and new features such as Siri Shortcuts, Measure, Screentime, and Group FaceTime are here. The Waves of Tech is powered by thewavesoftech.com – Modern Issues. Modern Discussions.  Enjoy the podcast and continue to ride…The Waves of Tech.

What is GDPR and Why Does it Matter

The European Union set into place a new set of privacy and data collection standards titled General Data Protection Regulations.  Essentially, GDPR is a set of rules designed to give European Union citizens more control over personal data. Another goal is to simplify the regulatory environment for business with black and white policies on what is allowed.

  • Companies around the world have spent millions to billions to comply with GDPR
  • Companies must provide personal data collection to users when requested
  • Personal data now includes IP addresses, biometric data, and generic data
  • Non-compliance may cost your company millions of euros over time

L’Oreal Buys up Modiface for AR Technology

We don’t often talk about the health and beauty industry on the podcast but when augmented reality falls into the mix, it’s a different story.  L’Oreal has made a bold move in acquiring Modiface, a AR technology that will allow for their customer to experience digital and virtual makeovers from the comfort of their home and the L’Oreal application.

  • Customers can virtually try on hair wigs, makeup products, and more
  • Skin diagnostics will be a feature that will allow customers to choose the right products
  • As their Chief Digital Officer stated, you either adapt or you die
  • The French company’s digital strategy is paying off with millions of views cross platforms

United States’ Senate Net Neutrality Vote

During the last episode the United States Senate was about to vote to reinstate the 2015 Open Internet Order, the officially naming of net neutrality.  With a slim margin, the resolution passed the halls of the Senate setting the stage for an interested midterm election process. It is unknown as to whether The House of Representatives chambers will embrace the resolution.

  • FCC Ajit Pai did not speak favorable about the Senate’s decision
  • The chances of this resolution being signed and formalized is little to none
  • The move was more based in principal to demonstrate the need for the 2015 order
  • The battle for a free, open, fair, and economical Internet shall continue

New HTTPS Default for Chrome Browser

The is always a concern when discussing web browsers and secure communication.  Secure browsing is obviously needed when processing financial transactions, sharing of personal data, and collection of sensitive information.  The next Chrome updates, both 69 and 70, will be finalizing their move to a default HTTPS (Hyper Text Transfer Protocol Secure) setting.

  • 50% of all websites are now encrypted, but what about the other 50%
  • Chrome 69 – the “Secure” label will disappear & Google will remove the lock symbol
  • Chrome 70 – standard HTTP pages will be labelled “Not Secure” with a red triangle
  • The shift is well overdue, but may complicate the web browsing experience for some

Apple Announced Some New iPhone Features

At their annual WWDC event, Apple announced iOS12 and macOS Mojave.  Specifically, iOS12 will be rolling out some new features. Some features are new and innovative, whereas some are well overdue and long awaited.  Here’s a rundown of a few new features or apps.

  • Siri Shortcuts – stack Siri actions based off a single set of commands
  • Measure – users can measure objects (boxes, furniture, pictures) using AR technology
  • Group FaceTime – 32 people can chat in a single group at one time
  • Screentime App – detailed reports about how frequently you use your phone’s apps
  • Do Not Disturb – allows users to mute incoming notifications with specific parameters

Resources & Links

General Data Protection Regulations (GDPR)

L’Oreal Buys AR Company

Senate Net Neutrality Vote

Chrome Browser HTTPS Default

New iPhone Features

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