Targeted Billboard Ads And Outdoor Tech With Kids

billboard adsOn Episode 314 of The Waves of Tech, billboards may never be the same, USA customs wants your social media handles, outdoor technology with kids, and user interfaces and human nature.  In Japan, a camera on the billboard looks hundreds of meters down the road to identify vehicles and present a corresponding advertisement.  The US Customs and Border Protection agency is looking to add a request to gather social media handles from travelers.  With summer here, you may want to try heading outside with the kids by flying a drone and getting into geocaching may be the trick.  Enjoy the podcast and continue to ride…the waves of tech.

These Billboards Will Target You as You Drive By

Advancements in billboard technology has not changed much over the many years.  In Japan, they are taking billboard advertising to the next level.  A camera on the billboard looks hundreds of meters down the freeway to identify vehicles and present a corresponding advertisement for about five seconds. Currently the system is capable of identifying 200 different vehicles.  By targeting ads to specific types of vehicles, the companies should be able to charge a higher rate to advertisers.

U.S. Customs Wants to be Your Online Friend

The US Customs and Border Protection agency is looking to add a new, optional field to forms you fill out when crossing the border and entering the USA.  On the forms, there would be a field to enter any social media handles you use.  The idea is that travelers would provide information that the agency could use to track, monitor, and possibly avert terrorists and nefarious acts.  This only applies to those that are a foreigner traveling to the US without a visa, or traveling as part of the visa waiver program.

How To Get Kids Outside With Tech

The age ole’ question…how to get the kids outside, away from the videos games, away from the iPad, and out in nature.  Well, do that with tech!  Having the kids head outside to take part in flying a drone, using activity trackers, and getting into geocaching may be the trick.  These ideas can get your children involved in outdoor activities with the help of technology.  You never know, perhaps your kid finds his/her new passion while exploring outside.

User Interfaces and Humans

Humans and workers are creatures of habit.  You know and I know it.  We resist change and often don’t like when change is forced onto us.  As Steve discussed his recent Windows 10 deployments, he shares his customers and their employees stories of wanting to revert back to the old ways and resisting change.

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